Greeting card sites and the stuff nobody tells you
They combined Stephens artwork and Susans free form poetry to create posters expressing their shared feelings about life, love and nature, which was very much in keeping with the hippie culture of the time. The Blue mountain cards company was initially conceived as a poster business when the couple persuaded a local Boulder bookstore to offer several of their posters on consignment. The popularity of the posters convinced Stephen and Susan to offer them to other stores in the area, and the business soon took off. Blue Mountain Arts, parent company of Blue Mountain Cards, was officially formed in 1971. With the posters popularity, Stephen and Susan began travelling the country selling their art and soon branched out into gift books, calendars and stationery.